Onlykashmir.in News Desk
Srinagar: According to Google’s Year in Search 2024, Kashmir has secured the 9th spot among the most searched travel destinations by Indian users, reflecting its growing appeal as a prime tourist destination.
The other destinations that topped the list include Azerbaijan, Bali, Manali, Kazakhstan, Jaipur, Georgia, Malaysia, Ayodhya, and South Goa. The surge in searches for Kashmir is attributed to its breathtaking landscapes, rich cultural heritage, and the recent influx of tourists.
In 2024, Jammu and Kashmir witnessed a significant surge in its tourism sector, with over three million domestic and international tourists visiting the region this year. Officials said the growth is largely due to the ambitious initiatives undertaken by the government to boost tourism across various sectors.
An official mentioned that the Jammu and Kashmir administration launched an ambitious plan to develop 75 new tourist destinations, 75 heritage and cultural sites, 75 Sufism and religious sites, and 75 adventure treks, to attract tourists across all four seasons. Work on these projects is in full swing, with ongoing developments across the region, he added.
The hosting of major events like the Legends League Cricket tournament and the Kashmir Marathon has further boosted tourism prospects. The G20 meeting held in Srinagar last year also played a pivotal role in enhancing the Kashmir’s visibility on the global stage.
With the tourism industry being the second-largest sector in Kashmir after horticulture, the economic impact of this surge is substantial, benefiting various stakeholders including hoteliers, houseboat owners, tour guides, and artisans involved in handicrafts.
