Onlykashmir.in News Desk
New Delhi, February 19: In a compelling address at the South Asia’s Travel & Tourism Exchange (SATTE) 2025, Jammu and Kashmir Chief Minister Omar Abdullah positioned the region as a versatile, year-round destination for travelers of all kinds—from social media influencers and adventure seekers to those seeking spiritual solace or serene retreats.
Speaking at the prestigious event held at Yashobhoomi, New Delhi, Abdullah’s keynote speech highlighted the unparalleled beauty and diverse offerings of Jammu and Kashmir, urging visitors to explore its myriad attractions.
“Whether you’re an Instagram or TikTok influencer looking for the perfect backdrop, an adventurer seeking thrilling experiences, or someone who simply wants to unwind with a book amidst nature’s splendor, Jammu and Kashmir has it all,” Abdullah declared.
His remarks resonated with the audience, which included over 2,000 exhibitors and 40,000 visitors from across the globe, making SATTE one of the largest travel and tourism expos in South Asia.
Abdullah’s emphasis on Jammu and Kashmir as a hotspot for social media influencers underscores the region’s growing appeal among the digitally savvy generation. With its snow-capped peaks, lush valleys, pristine lakes, and vibrant cultural tapestry, the region offers endless opportunities for creating visually stunning content. “If you want to be the next big influencer, come to Kashmir,” he said, adding that the region’s natural beauty is a “ready-made canvas” for creativity.
