Onlykashmir.in News Desk
Akashvani Srinagar took the message of cleanliness directly to the public on Monday, staging an on-spot skit at the Dalgate Taxi Stand under the nationwide Swachhata Hi Seva 2026 campaign. The performance was built around the theme of Jan Bhagidari in cleanliness, the idea that keeping public spaces clean is a shared responsibility rather than a task for civic agencies alone.
The skit was performed by drama artists of Akashvani Srinagar and directed by G.R. Akhoon, Programme Head and Assistant Director (Programming). Through an engaging performance in a busy public setting, the artists underlined the importance of Swachhata and actively encouraged commuters, drivers and passers-by to join the national movement for a clean India.
The choice of venue was deliberate. A taxi stand at Dalgate, one of Srinagar’s busiest junctions, sees a constant flow of residents and visitors, giving the message an audience that a studio broadcast or a formal event might not reach. An on-spot format, performed where people gather and travel, allows the message to land in the very environment it seeks to improve.
The initiative aimed to create awareness among citizens about their collective responsibility towards maintaining cleanliness and to foster wider public participation in the ongoing Swachhata Hi Seva campaign. The Nodal Officer for the Swachhata Hi Seva Drive 2026 at Akashvani Srinagar is Tsering Spaldon, Senior Administration Officer.
Public broadcasters have long used performance, radio and community outreach to carry social messages, and street theatre remains among the most direct of these tools. Its strength lies in its immediacy: a short, lively act can hold attention, spark conversation and leave viewers with a simple call to action. In a city that welcomes large numbers of tourists and where public cleanliness shapes both civic life and the visitor experience, campaigns that bring residents into the effort carry particular weight.
As the campaign continues, the outreach by Akashvani Srinagar is a reminder that sustained cleanliness depends less on a single drive than on everyday habits, and that those habits are most likely to change when citizens see themselves as participants rather than spectators. Sustained public involvement, from individuals, neighbourhoods and institutions alike, remains the surest route to cleaner streets.
